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| Product Integration |
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THE BRANDS THE VALUE PROPOSITION As a partner to the licensor and its licensees, WCN builds a year-round merchandising plan which is aligned to the licensor's content calendar. WCN works with licensees to provide relevant data and art, creates a merchandising solution around the event or evergreen property, and partners with a fulfillment center that will receive the goods and build each display. However, WCN is ultimately responsible for the execution, delivery, and performance of the program on the floor. Therefore, WCN works closely with its partners and looks to create long-term relationships.
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| Copyright © 2011 West Coast Novelty Corp. All rights reserved. |