Our Relationship with You Defines Who We Are.

No one builds better long-term relationships than West Coast Novelty. In fact, we've been doing it for over 85 years and counting. From our modest souvenir and concession stand beginnings at the San Francisco Pan Pacific International Exposition in 1915, we have grown into a full service licensed goods distributor and strategic marketing partner by nurturing our relationships with key retailers and manufacturers. We are the dominant player in a unique and successful niche in the market because we recognize the importance of working partnerships.

We're Not Just a Novelty.... We Mean Business.

Our name is West Coast Novelty but we are in fact the largest distributor of licensed sports, entertainment, and lifestyle products in the world. We are officially recognized by the NFL, MLB, NBA, WWF and Collegiate Licensing (CLC) as a national distributor of their licensed merchandise. We are a national company with representatives covering all 50 states. And while others in the industry have come and gone, over the last two decades our sales have grown at an astonishing annual rate of 27 percent.

The Best Team in the Field

Our national sales force isn't a team of rookies. Most are full-time WCN seasoned veterans with a decade or more of outstanding performance. Each WCN representative forges and fosters long term relationships helping manufacturers and retailers spot trends and opportunities. Our strength is selling "the right stuff" for the right price, at the right time.

Our Warehouses are Our Playing Field.

The WCN warehouses are where it all comes together. Our innovative distribution facilities located in Memphis, TN and Alameda, CA use state-of-the-art customer service, inventory and accounting software. We can instantly see our entire inventory and order flow with a few keystrokes, ensuring quick and efficient order processing. Throughout the facilities, efficiencies have been engineered to expedite orders. Distribution staff use the latest in hand-held computer scanners to process orders and to relay current stock information back into our database. Our in-house tracking software monitors each order throughout the order shipment process until it arrives at the retailer's door.

Team Up With a Winner.

Success speaks for itself. If you do it right, existing customers are going to stay with you and new customers will be attracted to you. You can't help but grow. It's as simple as that. At West Coast Novelty we do it right by encouraging an "entrepreneurial spirit" at all levels within our company. This has lead to some noteworthy industry innovations. We pioneered the sales of licensed products into "non-traditional" retail channels. By developing innovative products and merchandising techniques unique to these sectors of the market, we have taken licensed products from the stadium to the heart of popular culture.

More Than Visionary Thinking.

There's the big picture, and then there are the details. WCN does both. We can help you attract new customers with innovative POP materials and marketing strategies, and we can also help you with the nuts and bolts of efficient inventory management. We carry all the latest styles from our manufacturers, and we are ready to ship at a moment's notice. This allows retailers incredible flexibility in ordering product. Huge purchasing decisions don't have to be made months in advance. We use our tremendous market-by-market experience to tailor the right inventory plan for each store location for each selling season.

Two Sides to Our Success Story.

What's the secret to our success? We are the vital link serving the retail sector and the manufacturer/licensee. For retailers, our long term relationship begins with a thorough evaluation of their store, market and customer base to identify opportunities. Then we work on managing inventory to maximize turns. For manufacturers and licensees, West Coast Novelty makes the commitment to carry inventory. WCN is sensitive to the challenges of production and provides its manufacturer partners more than adequate lead time for delivery. In addition, West Coast Novelty assists its manufacturers with field marketing and sales strategies, as well as invaluable insights into designs, styles and trends.

We Get the Word Out.

It's one thing to have great products ready to go. It's another to create demand for those products. At WCN we have vast experience selling to new and non-traditional markets. Over the years we have become experts on how to tailor our message to penetrate each channel of distribution. We are the industry leader in the production of high quality collateral materials. We produce three major seasonal sales catalogues and numerous supplemental sales sheets annually, which keep our reps and customers up-to-date with what's new at "The Coast". We also help licensed manufacturers and retailers alike with:

* Permanent and seasonal point-of-purchase displays

* Special retail promotions (sweepstakes, co-op advertising, display contests and cross promotions)

* Seasonal booking programs

* Dedicated in-store service and follow-up

* Participation in key industry trade shows

We Cover All the Bases.

Whether you're a major player or an independent on your way up, WCN is ready to team up with you. We work with our licensed manufacturers to market each product into the appropriate channel of distribution. This ensures the best available product mix for your market and customer niche. We are experts at matching the needs of retailers and manufacturers.